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Car ads that put the price in the first frame

businessprocessnotes

Car ads that put the price in the first frame

Phoenix Auto connects US car auctions with local buyers and sells that access through ads on Meta and TikTok.

  1. Hook inside three seconds. The opening shot hands the viewer a reason to stop: the car, the auction, the price. A logo first loses the scroll.
  2. Numbers stay on screen. Price and mileage sit inside the frame, so nobody has to leave the video to do the arithmetic they came for.
  3. Static and motion for every slot. One idea cut into still and moving variants, sized for each placement Meta and TikTok sell, so a single shoot covers the whole buy.
  4. The source named first. The pitch is access to US auctions, so the creative says where the car comes from before it says anything else.

A used-car buyer checks numbers before anything else. Put the numbers where the thumb stops.

The creative set: Phoenix Auto.